Tuesday, July 25, 2017

Sell Your Creations Using Handcrafted Jewelry Websites

By Susan Reed


People often like to wear accessories that reflect their own personal style and will often search the internet for anything that stands out. While most storefront retailers tend to follow a certain demographic or trends, there are some items that will always remain a favorite with a select group of people. Most of these people will look to handcrafted jewelry websites to find something that is unique as well as reasonably priced.

While there are many merchant and artisan sites from which to choose, the best places to buy or sell usually follow a certain criteria. Firstly, these indicate, either by the URL or image link, whether the site is secure for conducting ecommerce. Many have their own shopping cart but there are some reputable sites that will use a third party to process payments.

Secondly, images that are clear and crisp can sell themselves. Details on the item itself should be objective without a hard sales pitch. Some people may add humor but it is best to be specific first. Visitors will want to know the dimensions, what materials were used, and if keywords are used in the first few lines, it will be easier to find in an engine search.

This feature is especially helpful when a buyer is looking for something that is unusual or not easy to find in most stores. For instance, anyone who wants a filigree style of jewelry or a something made with cherry wood may find it in the vintage category. Those pieces made with repurposed objects normally include details in the product description.

These websites are growing in popularity mostly because of the wide selection and unique vision that jewelry designers tend to bring. While making jewelry is a skill, it also allows designers to incorporate art with function. Arts and crafts store sell materials that allow anyone to make basic pieces but skilled artisans can incorporate additional stones, trims, or whatever their heart desires.

Some like to add designs made by hand or computer, which may range from classic to quirky. A prospective buyer may find jewelry that has unusual gemstone or comical images of cats. Jewelry designers may also reach back to trends of the past like choker style necklaces, multi finger rings, or oversized earrings. Some sites are so large that it helps if the designer has a particular niche so they can stand out from the crowd.

Many sites stand by their beliefs when it comes to not accepting mass produced items. Additionally, they will not accept blurry or heavily edited photos, or pieces that appear to be made with poor quality materials. This is so that prices remain fair, which is why few sites allow fine jewelry. Most of these websites are targeted to young people and those who are not high end buyers.

Aspiring jewelry designers should know that success comes from a quality product that is marketed well. This means providing as much information as possible about their submission. They should also take more than one image of a single item. Usually, a front and side view will suffice but for something with unusual dimensions, back or rear images should be included to give the prospective buyer a better idea of the size.




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