Saturday, April 22, 2017

Wholesale Leggings Can Increase Sales

By Linda Murray


Many fashions come and go but when those items that are comfortable and practical tend to stick around for decades. One great example is denim, which actually started out as something worn to work outdoors but is now a major fashion staple. Right now, stretch pants are going through a similar phase, as there are many uses and fit many body types. This could be why wholesale leggings and yoga pants have been flying off the shelf in droves over the past several years.

For a period, the only stretch pants on the market had flared legs and made from a polyester, or synthetic blend, fabric. The good thing about these was convenience but not fashionable for younger people. Unfortunately, those who wore larger sizes had few options but some fabrics loosened quickly after machine washing. Though higher quality fabrics could camouflage bulges, wearing these in warm climates could be uncomfortable.

Later on, a more fashionable version of stretch pants became popular and were flattering to most body types. Then leggings with a stirrup foot were the rage for a while, as they had a slimming effect for those who wore larger sizes. Over time, apparel companies began to blend different fabrics with the light polyester to make a product that could be worn to work or hold up better after a few machine washes.

While some materials were smooth, newer versions of stretch bottoms were shiny, textured, or merged with durable denim to make a new type of jeans. Because the fabric was less likely to shred or become thin after washing, these were less likely to expose any bulges below the waistline. When worn with the appropriate top, many employers accepted stretch pants in the workplace.

Not long ago, there was a renewed interest in yoga and its variations, such as pilates and tai chi. While this movement was mostly popular with women, men also began to find interest. Overall, people began to buy yoga pants for its comfort and slightly flared leg, which was a change from the form fit of previous stretch pants.

The t shirt began to see new life when independent designers and larger brands saw how fabric blends and creative ideas could make the tee more versatile. Besides different colors and cuts, artwork or text statements have made these a big seller in recent. Sales have also risen due to the use of strong social media campaigns or using a celebrity to endorse.

Another factor that has more people wearing casual gear is a decreased need to dress up for work, as telecommuting is becoming the workplace trend. Working at home allows people to dress as they please and not deal with things like dry cleaning bills. In some companies, people have stopped wearing suits or button down shirts and choosing soft t shirts and jeans or casual slacks.

If a retailer only sells t shirts, they may want to consider stretch leggings since they seem to be a permanent fashion staple, like denim. Stretch pants work for just about every age group and are a practical fashion choice for the student, busy mom, or home based entrepreneur. People are choosing comfort over expensive designer fads with limited use.




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