Thursday, April 4, 2019

Event Promotion And Live Event Production Company

By Sarah Reed


In the early days of film and music, most often a single individual was in charge of promoting and producing the event. Whereas, now there are a number of different ways to do so. While a single individual can often promote and produce smaller productions, large scale productions often use a live event production company.

Whether producing a theatrical show, large concert, live band, ballet, modern dance or operatic performance, there are a lot that goes into creating a successful event. For example, most events require costuming and make-up communications, sound, packaging, transport, special effects, staging and other work. Whether self promoting an event or hiring a production company, a lot of work goes into promoting and producing a successful event.

Sound amplification is most likely the first big wave which became popular when added to film in 1927. Whereas, visual presentations at concerts and shows did not become popular until the 1950s and 60s. While sound and visualization technology first become popular in the movie industry, both are now part of most live performances.

Sound reinforcement has been around for quite some time. A professional sound reinforcement system is a professional audio system. The first system to be developed in this regard was in 1927 for a movie theater when the first talking film, the Jazz Singer was originally released. After which, the first outdoor public address system became first large-scale sound system in history.

Later, Bill Graham assisted the Fillmore Auditorium in San Francisco with a quick interchangeable speaker system so that stage changes could take place more easily. After which, Bill founded FM Productions, a local San Francisco production company promoting local bands such as the Tubes and Grateful Dead, many of which became famous recording and touring acts over the years.

Bands in the area became embroiled in a major debate over sound systems in 1976 with regards to whether horns or speaker arrays were a better option. Eventually, most bands began bringing sound systems along with musical equipment to avoid such debates in the future. One of the most impressive of these band created systems was that of the Wall created by Mickey Hart and Bill Graham.

Live production companies in business today have a lot more going for them than individual promoters of the past. For, most have specific policies and procedures which individuals setting up and taking down events must follow on a regular basis. In addition, the concept of artists providing sound equipment as well as musical instruments and other elements is now a standard practice when it comes to artists and bands of all sizes.

Bill Graham promoted hundreds of events from the 1960s until 1991 when he passed in a helicopter crash. As a child, Graham escaped Nazi Germany on July 4, 1939 when he was sent to France. After which, the young boy was sent to Bronx, New York to join a foster family.

Bill attended high school and college in New York and obtained a degree in business. Then, in the early 1960s, Graham relocated to the Bay Area of California and started a career promoting and producing live events. The first group to hire Bill Graham was a group of politically inspired comics, The San Francisco Mime Troupe in the early 1960s, a group that is still active and performing on a regular basis.




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